This one’s got me right now. Not crazy editing or anything, it just REALLY drives the point home for the song. Probably mostly because it’s a nostalgia bomb for me.:
First few times I heard the song, it was just on in the background and I wasn’t paying much attention to the lyrics. Like… okay, we’re watching you perform on a stage? Weird thing to write a song about, but whatev; sounds cool so screw it.
Finally pulled up the video and it went from “lol marionette puppets!” to “Oh… OOOH. Hoooooly shit!” pretty damn quick.
It’s Thom York stumbling through historical scenes of his life and career looking old and tired. It took me a hot minute to realize what I was watching but as soon as it hits you it’s inescapable and heartbreaking.
It’s not “impressive” in the same sense as take on me, Californication, or money for nothing… but in terms of really augmenting the music with a well conceived visual storytelling mechanic? Top notch.
I quite like Around The World by Daft Punk (directed by Michel Gondry of Eternal Sunshine of the Spotless Mind fame). I guess “impressive” isn’t the primary word I’d use to describe it but thought it was worth a mention
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