Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

zepheriths,

I think among us 2 just restarted development, what a shame exactly 0 cents with go to unity

sebinspace,

Unity have yet to discover that nothing happens quietly on the internet.

foggy,

Time to polish off my unreal dev skills, something tells me those jobs about to be hot.

Redo11,

Better off with Godot

foggy,

No, I’d be better off polishing off my existing skills using a technology that currently holds a significant market share in the industry.

eskimofry,

Technically concepts do that… not tools. You can do the same bashing with a hammer or a wrench

BURN,

I’m pretty sure this is just unequivocally worse. This is how Ads end up in paid games. Unity is speed running their complete collapse as the dominant player in the market.

echodot,

This is such a dumb move.

Forget about ethics for a minute, if there is an alternate option that doesn’t cost as much money then developers would obviously make use of that option so in any environment where alternate options exist companies have a limit of how obnoxious they can be and get away with it.

Somehow unity forgot that Unreal and Godot exist.

stigmata,

Honestly, if I had any stake in them I’d be wondering why Unity is so desperate for money.

BURN,

Every tech company is desperate for money right now. Funding isn’t coming in at the same rate it did for the last 10 years and now everyone is desperately trying to make a profit.

RizzRustbolt,

Crypto is a hell of a drug.

BURN,

It wasn’t really just crypto. The American government subsidized a lot of loans and did a lot to stimulate the economy post 2008. Those policies are now catching up to us. Crypto didn’t help anything, but it also wasn’t the root cause.

itsaghostcar,

AppLovin? What kind of a stupid name is that? What, are they trying to be an Irish R&B singer?

geosoco,

They hired the same marketing firm to come up with a name that McDonalds' used.

funktion,

It was either that or Mohammed

derpgon,

I heard it could’ve been Aladeen, but they didn’t know if it was too positive or negative.

frezik,

And there’s the two-step. Don’t come right out with what you want. Come out with a bad option, then switch over to the option you wanted when everyone complains.

ArmoredThirteen,

Hey remember that time Unity bought IronSource so they could integrate ads more aggressively? Unity stopped being a game engine at some point they’re just an ads company now

gravitas_deficiency,

Lol nope. Not even fucking close. You’re gonna die, Unity. You have only yourself to blame.

Valmond,

Ooh yeah FOSS forever!

Hiccup,

Fuck unity. Use anything but unity.

tal,
@tal@kbin.social avatar

The closest competitor is, what, Unreal Engine? That's more costly.

havokdj,

Godot

Poggervania,
@Poggervania@kbin.social avatar

The conspiracy theorist in me says Unity planned this whole thing out to get less resistance on this thing they actually wanted to roll out; announce a super shit change that will intentionally outrage everybody, then say “ok, we won’t do it if you agree to use this other shitty model instead”.

Anyways, big shoutout to Godot for existing as an open-source alternative.

drphungky,

That’s not a conspiracy theory that’s like entry level MBA stuff.

orphiebaby,
@orphiebaby@lemmy.world avatar

Fuck you, Unity.

Fapper_McFapper,

And so continues the downward spiral of the enshitification of video games.

Ertebolle,

How many times are developers going to put up with being used as sticks for one group of rich assholes to whack a different group of rich assholes with before we start supporting open platforms?

Jaysyn,
@Jaysyn@kbin.social avatar

That's worse, you fucking assholes.

VindictiveJudge,

The first one was assholish, but this one is outright insulting.

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