Elon thinks all you need to do is change the site CSS and maybe do a press release, and he's famous enough that the rest will just take care of itself.
In business, a poor person doesn't get to try, a middle class person gets one shot after putting everything on the line and a rich person can afford to fail a dozen or more times until they hit a winner. Elon has enough money that he can basically try an infinite number of times and at least some of those are going to work.
I saw rumors of this a few weeks ago but didn’t think anything of it. Is the domain changing too? Part of this the Comcast to Xfinity move, rebranding to drop association, I think. But Twitter’s brand wasn’t that bad so I don’t know.
WTF did Elon even bring to PayPal when he merged with Confinity if he still has control over the x.com URL and name? It certainly wasn't competent leadership.
He seems to have had some lucky moves, and the whole “Tesla, SpaceX, Starlink, Boring” still look like a decent combo.
Everything else, looks like what someone with DGAF money would do to pass the time. At least he’s not going on a safari collecting trophies, or something.
@chiz X is so easy to search in internet. So many results; it gets never boring! Very unique name and brand.
Spez: Write it down, write it down! Let's rename Reddit to Z! Employee: Why Z? Spez: What do you mean why? Does X make any sense to you too? Employee: All right, I should have never questioned you.
@Roundcat@chiz@Chozo They've lost MOST of their advertisers, and their paid subscribers are down to the folks who need their service and haven't yet figured out an exit. I don't think they have much time left, darlz.
I don't know about "MOST" as there are still a good amount of mainstream companies that advertise on the site. At least you wouldn't know it if you are still on the site constantly. And I'm mostly going on about the users there who don't like the changes there and constantly complain about them in articles or youtube, yet it is the only way they insist on engaging with their followers still.
The thing about Mastodon and Lemmy to users who exclusively use those sites is they are themselves a bubble. There are weeks I spend most of my web activity on kbin, and would believe reddit is on its death spiral. Yet I peak over there, and it's about as active as when I left it. I even see articles about reddit or twitters activity recovering that I never see get shared here, because at the end of the day, the narrative we want to hear is "Corporate site is dying, we are the future!"
@Roundcat@chiz@Chozo I know! And I mostly agree. I don't go to Reddit, unless I get a link from there but I do sometimes go to Twitter bc I had 30K+ folks I knew there, and I miss them. It rly is dying tho. Nothing but Nazis screaming bile, and stuff doesn't work half the time. The bile is acceptable, but not working? Nobody pays for stuff that don't work. Not for long.
I think Reddit will still be around, but when it comes to Twitter, the acquisition saddled the company with billions in debt amounting to around a billion in yearly interest repayment. Twitter already was barely making ends meet before that, and it only lost revenue for all the stupid decisions being made. Even if it was exactly as profitable as before, it wouldn't be enough anymore.
One day Twitter is simply going to stop working, or close off so much it becomes unusable, unless Musk personally tries to keep it afloat at expense of his own fortune, or someone is dumb enough to buy it off of him and do the same.
I also see a lot of wishful thinking in the Fediverse, but this is not the case here. People there may not want to move on, but it's not gonna keep it afloat. I already see a lot of people making their escape plans and linking alternative platforms every day.
It's just the trump style of marketing. Do stupid shit constantly and the media will never shut up about you and people will never stop talking about whatever bullshit it is you're selling.
I'll believe it once the Twitter name and the birdie are both removed off the face of the site and gone for good. And even then I'm not entirely sure I'm going to care all that much.
RIP his SEO. I know it’s part of his goal for an “everything” app. But, this name is just terrible and is going to be a nightmare to look up. Not to mention how much history will refer to Twitter and not a single letter.
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