As in, would the channel be losing out on money? Because I don't want to take away from small creators if there is a retention rate for viewership of that exact segment, but I would prefer to skip any of the "but first check out this shitty mobile game".
I do pay for YouTube premium. This means the creator of the video gets payed by watchtime. Why should I pay for watching an in-video ad?
For normal users it doesn’t matter, as the creator is payed by view, not watchtime. And from what I know, sponsor deals are either fixed value or fixed value per X views. So it doesn’t impact them if people are skipping.
Nah they wouldn’t lose out on any money unless you’re one of the people who try the products that sponsor them. They get some sort of upfront payment then a small percent of any purchase from their link.
I wonder if clicking on their link (but not signing up or buying anything) helps the creator, either in terms of a direct kickback or in terms of how much ad slot money they get next time. Anyone know?
As far as I know sponsors have no access to data on how many people watch their segments as opposed to whole-video viewership, unless they force the creator to disclose it which I doubt happens basically at all. Creator gets paid upfront and a kickback for using their link, not for you watching an in-video ad itself.
The only YouTube videos I watch with any regularity that has sponsored ad segments is Some More News and their ads are almost always as funny as the show, so I don’t skip them.
Plus, I love seeing Cody chug that nasty green liquid I would never put near my mouth.
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