HappyMeatbag,
@HappyMeatbag@beehaw.org avatar

This has gotten WAY out of hand.

A bad idea is one thing. They happen all the time. Many executives would sell their souls for the kind of recognition that the blue bird had, but I suppose a good marketing team could have pulled off a successful rebranding.

This whole “x” fiasco, however, is a series of bad ideas done hastily, sloppily, and with little to no planning. It’s completely unjustifiable, from any perspective - unless you’re Elon, apparently.

KingJalopy,

I mean all I have heard for days now is about this X thing. He memed it into existence and now it’s incredibly recognizable and talked about non-stop. God he’s such an ass.

appel,

All those blue bird icons on millions of sites. Good luck getting those to change to x. Of all the dumb moves Musk has made, this ranks as the second dumbest. Of course, the dumbest move was paying 44 billion dollars for a site that realistically was worth 5-10 billion, and that was before that knucklefuck took over and ran it straight into the ground.

HappyMeatbag,
@HappyMeatbag@beehaw.org avatar

Yeah. The more I think about it, the worse it is. Lately, I’ve been wondering how many businesses have professionally printed “Follow us on Twitter!” stickers in their windows and signs by their cash registers. Your local pizza place probably does. That kind of visibility and awareness is priceless.

Is Elon going to ship tens of thousands of replacement signs? No. Are business owners going to pay to replace them themselves? Some, maybe, but even then it won’t be a major priority. Hell, I didn’t take one elective class in marketing, and even I have a better understanding of the value he’s throwing away.

CynAq,
@CynAq@kbin.social avatar

What in the actual fuck?

This is like a physical embodiment of Poe's law.

Sphks,
@Sphks@lemmy.dbzer0.com avatar

Seriously? It’s the actual sign?

Pseu,
@Pseu@kbin.social avatar

It is. And it was done without a permit, so the city might fine him over it too. https://apnews.com/article/twitter-san-francisco-building-x-elon-musk-4e0ae2a3b1b838b744bb2dc494f5b23c

Aurenkin,

For once I hope the fine is not based on revenue

GunnarRunnar,

Aren't there usually minimum fines anyway even if they're based on revenue?

Aurenkin,

Yeah probably, just my poor attempt at a joke about X’s business rather than a genuine hope.

GunnarRunnar,

Heh, I can appreciate that. Just commented so nobody will use that as a justification why fines shouldn't be based on revenue.

HughJanus,

Twitter has tons of revenue, they don’t have profit.

fades,

Who cares? He won’t pay it just like he doesn’t pay the rent lol

this_1_is_mine,

That’s fine just board up his doors and tell him that he is unable to do any business until the fine is paid and then the offending material will be removed from the building by city provided workers and you take until his check clears the bank in order to finish and allow him back into the building you barricade off every single entrance and prevent entry to the building until you’re done just say it’s for safety sake we had to take this much time to make sure we did it correctly unlike what you did…

Reach,

A fine for the billionaire rich is meaningless in most cases :/

HappyMeatbag,
@HappyMeatbag@beehaw.org avatar

Seriously?

A perfect summary of the public’s reaction to the entire rebrand.

degen,

And is that a CCTV camera on the right?

HappyMeatbag,
@HappyMeatbag@beehaw.org avatar

At first, I just assumed it was a bird, but I think you’re right (or closer, at least). Maybe it’s some kind of antenna.

UnverifiedAPK,

Might be a light sensor, too blurry to really tell

Sphks,
@Sphks@lemmy.dbzer0.com avatar

The camera is actualy a part of the logo.

theodewere,
@theodewere@kbin.social avatar

he wants to be a Furher so badly

LazaroFilm,
@LazaroFilm@lemmy.film avatar

He’s definitely one step furher.

Fixbeat,

Just needs to add feet on to the X

jimmydoreisalefty,

Dosen’t look that bad for a temp fix, hahahaha

GunnarRunnar,

For real, it's ugly and way too bright and fucking stupid but whoever had a week to create x-shaped disturbingly blinking sun did an okay job imo.

Bobert,
@Bobert@sh.itjust.works avatar

Maybe if they were trying to sell Erector Sets.

PeriodicallyPedantic,

Watch a video of it operating at night. Gaudy doesn’t begin to describe it

manitcor,
@manitcor@lemmy.intai.tech avatar

just barons doing baron things.

Cube6392,
@Cube6392@beehaw.org avatar

Just one of the many signs this was a rushed decision he forced through without consulting anyone

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