Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.
Has anybody considered that Musk could be engaging in a Trading Places style billionaire competition, wherein the players try and trash their multi-billion dollar tech company faster than the others?
Not sure, the other big companies have lots of individual issues and scandals but Twitter is way ahead, and it seems like there is something new every week. Musk must be winning so far.
He’s wanted an X company for so long - it feels like something from a teenager desperately trying to be edgy.
He got x.com in 1999, trying to make an online bank. He then bought/merged with a company that was doing an online payment system, envisioning it as part of X, but that got rebranded to PayPal and ended up being spun off separately, ultimately bought by eBay. The online bank thing failed.
I think he’s probably going to try to make Twitter the base for a new online bank thing, but I hope not too many people are dumb enough to trust their money to Musk.
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