Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.
What, is he trying to ensure his new product is entirely branded as "shit"? I am amazed. Usually you rebrand to get away from something the previous direction was doing. Considering he was still operating on the goodwill from the previous direction while actively tanking the platform, this is astounding.
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