I don’t mind price hikes, because the money spent is still worth it to me (I have like 5 streaming subscriptions), but Netflix is among the worst for just usability.
It’s often more difficult to find content on Netflix than it is to just search on my TV and click to the content from there.
Raising prices is fine if your product is competitive enough, but I’ve considered canceling Netflix just because it kinda sucks to use. Somewhere along the line, they stopped focusing on UX.