jokes on them, we shop there infrequently enough (2-3 times a year) that they give us prime for free every time we do. there was one short stretch (few months) about 10 years ago where we paid for it because we had a need for the shipping perk, but we haven't 'paid' for prime in a good 5-6 years and that was for a discounted 'trial'.
recently started another free month, so excuse me, while i go cue-up another movie. gotta use and abuse this one if the next one is gonna be polluted with ads--won't help that 'trial' experience and the conversion chance any next time, either.