At that point we start Web 2.0 (or whatever version) where we get any and all the smart people to switch over to our new web. Hell, we could even start it on something like I2P. I’m more than willing to ditch the current web for the smaller community that we could create if it means giving a big “FUCK YOU!” to gøøgl€.
Or better yet, we could start it now rather than wait for the downfall of the normie web.