USican here. Everything. Our entire financial life is recorded in these reports, so we need to know what they say. There are three major companies who each track us in their own report. The government says they have to provide us with a free copy once per year. So, of course, there are scammers who bid for that search term, get people to click and then find a way to get paid for providing the report which is supposed to be free.
A related article linked inside that one that lists the most expensive keywords to buy ad space for is absolutely shocking.
Imagine paying Google over $1000 because someone visits your website.
Kinda makes me want to Google some maritime accident lawyers and who knows, MLMs and essential oil charlatans and sow a little mayhem. Although is siphoning money from scummy MLMs to scummy Google even a net bonus?
Imagine a massive collective of common people that agreed to bombard advertising like this, should the “top grossing queries” list be made publicly available. Giving Google all that money isn’t great, but it would probably be a new issue for companies to argue over, and it would be hard to quickly make it illegal with Google sniffing out potential profits.
8 of these keywords could have just gone to the domain directly… teach your relatives about ctrl+enter, so they don’t have to google those and look at ads :p
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