Yeah, that’s exactly what happened. A lot of hateful people liked Bud Light so when their favorite beer profused inclusivity, they started hating the beer too. I live in the Bible/light beer belt and Bud Light was the top choice of drink for lots of people. Now they hate it.
As for why the reaction has been so strong, LGBTQ+ rights have been a huge topic for conservatives lately. The greater acceptance of people in these groups has been used by conservative politicians and “news” organizations to stir up fear so they could get more votes/views. So when a company started marketing the acceptance that aligned with their campaigns/stories, they could say “see, we told everyone they were coming for you.”
They paid Dylan Mulvaney (a trans woman) for a sponsored instagram post and sent her a beer can with her face on it. Conservatives got mad because they are giant bigoted babies. That’s it.
I saw the pic and i guess i hoped there was more of a story. Conservatives seem to boycott stuff on a whim after an ad… I remember when my old boss stopped buying diet coke after a super bowl commercial (2017) because they supported “illegal immigration”. i looked it up afterward and it was a bunch of people singing “america the beautiful” in different languages.
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