Yeah that is crazy. I really only handle chargebacks as a final “nuclear” option. But some companies are just setup that it’s really the only recourse.
I also have a pretty long and fairly steady history witb said CC merchant. So it’s clearly not a pattern or abuse. I’m thinking I’ve maybe filed 3-4 in the last 10 years. And that’s with an average of 200-500 transactions a month on the account.