If it’s a half hour job, 5 planes x $200/hr (conservatively high) x 1/2 hour = maybe $500… And very likely by the company that owns them to get people to talk about it.
Actually a really cheap ad in that case. I’d rather something funny in the sky than yet another annoying ad (costing way more wasted money) on TV…
Skytyping can cost more than regular skywriting, starting at $25,000. Skytyping uses five planes instead of one, but it’s a more accurate form of aerial advertising that ensures legibility. A personal skywriting message can cost upwards of $6,000–$8,000, depending on where the few skywriting planes are located at the time you want the message written. Skywriting rates are generally charged per flight hour. A one-hour flight over a major city can cost anywhere from $500 to $5,000.
Again, very few non fuck you money are spending 5k at the low end on deeze nuts. Conservativly high 🤦♂️
You’re not wrong, but think of the number of people this brought joy to.
Is it wasteful? Sure. Is it a bit of a face slap to people living paycheck to paycheck, assuming they’re even that well off? Sure. But is it a net negative? Who can say? Unlike most fuck-you-money splurges, this one probably at least lightened some people’s days for a moment, and that’s not nothing.
i don’t want to be THAT guy, but the companies that operate these planes have done silly things like this in the past, because we will talk about it, and someone will then book it for his birthday
I prefer to be aware of when I’m being advertised to
Always. the answer is always. Because even when you're not actively consuming any media, the advertisements (including more subtle things like product placements and viral marketing like this) have already been absorbed and are doing their thing.
i expected it to be like a long bar with exits you can open and close by computer and that way you could then control it… isn’t 5 planes a bit complicated?
You seem knowledgeable about this stuff… where can you go in the United States to see actual skywriting? I’ve never seen it, but I’ve always lived the middle of nowhere.
oh its 5 planes? I thought this was some kind of laser that somehow activated the sky’s icecrystals like … sigh … "chem"trails. (they are not ‘chem’ trails, they are atmospheric disturbances caused by planes)
Most of them are 5 planes. But you could do this with one plane “printing” out 5 rows of clouds. It could be a drone printing them out very close, or a manned plane further away.
You’re underestimating the number of people with money and lots of time in their hand. There are people who dont have to do 9-5 to pay rent or mortgage. They were born with fuck you money.
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