I can afford it and refuse to pay on principle. I actually would be glad if Google went out of business (although extremely unlikely). Monopolistic Companies like them use every opportunity to cheat and modify laws to give them advantage and remove any chance of a new innovative competitor taking over. Then they expect us to act honorable and play by the rules that they set up.
They are the cancer and we need to restore old antitrust laws that supposed to prevent them from ever getting so big.