And how do you propose to pay for this world class research in a world where federal university funding is constantly hamstrung by conservatives and skyrocketing tuition costs still can’t cover it? If I had the ability to charge 100,000 people 20 bucks (actually way more) a week, that’ll certainly create a dent (not to mention apparel revenue and TV contracts). Sports departments are net positive revenue for an institution, and when they aren’t they get cut. Again I fully believe that coaches are overpaid, but it’s not for no reason.