I really had to look this up, and Jesus fuck, this is real. Bronx Zoo figured out tigers liked Obsession, then researchers in Central America would use it to get jaguars to rub up on certain items in front of cameras so they could record them and go out to gather up fur samples. Farmers noticed from the researchers that you could draw Jaguars to the area with the scent, and herbivores avoid areas frequented by Jaguars, so keep some scented items near your fields and things jaguars like to eat stay away.