The argument that people „vote with their wallet“ is not new. But the fundamental problem is that you can’t make them. They have jobs, kids and might not be the most intelligent people. So if the kids ask for this game, they might get overwhelmed by life and make bad decisions. Welcome to being human.
The issue is that corporations are not subject to „life“ so they are able to shape the market as they pleased unless stopped. It has happened countless times. Mergers being stopped because it gave them too much power, predatory business practices leading to lawsuits because they keep competition away.
It’s all about power balance. They can employ psychologists to study our behavior, we can’t and the government can’t and is too slow.
So yes, the „game difficulty“ for large corporations needs to be upped significantly.