I like the idea of a smaller and less expensive light truck and hope they are successful!
Local dealers didn't have one in stock to test drive when I was looking, I don't like buying the first year of a new or completely overhauled model. I also don't trust Ford to make a vehicle that I can rely on for 10+ years.
With Toyota's success with the Prius I was hoping for a hybrid Tacoma, but they only went hybrid with the Tundra (the bigger one).