Next step will require them to login to watch, they will probably implode at that point. If they are doing all these things to salvage revenue and or bandwidth from 1.64% of users, is it worth the investment? As I see it, if it is, they are not doing well with their business model and it’s not like this tweak will get them anywhere; if it’s not, they are just wasting time and resources in a Pyrrhic victory.