I’m a subscriber of YouTube Premium and I still get loads of ads. On the right sidebar I get offered to buy movies and TV shows, sponsored segments everywhere, etc. I’m literally using ad blockers on top of my Premium subscription because everything got out of hand. I even use ReVanced on my phone because of its SponsorBlock integration.
If Google continues to fail to read the room, I may cancel the subscription, move all my video needs to Piped and Nebula, the latter I also have a paid subscription for. How is that in Google’s interest?