The “precise and specific actions” called for in that article, specifically for the purpose of combating speech that encourages violence, like homophobia or white supremacy:
Reveal who is paying for advertisements, how much they are paying and who is being targeted.
Commit to meaningful transparency of platform algorithms so we know how and what content is being amplified, to whom, and the associated impact.
Turn on by default the tools to amplify factual voices over disinformation.
Work with independent researchers to facilitate in-depth studies of the platforms’ impact on people and our societies, and what we can do to improve things.