The one personal opinion I would offer that other people haven't mentioned is that the amount of such tooting should be somewhat limited. Occasionally I see a book being advertised (whether by its author or someone else) over and over again for weeks at a time, and after the third or fourth repetition of the same pitch it starts turning into something I don't want to see. (I've even muted a couple people because of this)
That's very understandable. On Twitter, we would have writer's lifts and it was very frequent to see the same book posted for months even if the original post was asking for poems. It was rather annoying.
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