The only times I choose a brand is based on reviews or personal experience. And I may still go against that based on price or other need.
This week I bought a
spoilerSandisk
SD card and a
spoilerKingston
card reader. That’s because all cards except this one have always failed me in some way at some point. I might have been swayed by
spoiler"extreme pro"
branding to a degree, but again that’s just based on my experience with the brand, and the reviews. Also the price difference was negligible. As for the reader, well it was the cheapest one.
As for the store where I got it, also based on experience and convenience. It’s a major retailer now, but I used to buy from them when they were a tiny back alley store. And I still looked in 2 brick and mortar stores first.
On the same day I also went in the mall (the closest one) to look for a few things like swimming trunks and a belt pack. I was aware of brands but why would I care about them? Mostly they just make things too expensive.
As for other stuff like food or medicine, I mostly buy store brands, or look at ingredients, or occasionally randomly try new stuff. There’s usually no difference between a detergent from a big brand or the store brand.
I also teach other people that.
As such the only kind of marketing that may affect me are sales, and then I have to actively be in a store and need the thing anyway. So that’s not much of an ad, that’s just shopping with common sense.