Using the term “personal freedom” in a liberal environment is deceiving, because often “personal freedom” also entails rights to property and other methods the bourgeoise use to oppress the working class.
Liberals have successfully merged ideas of personal freedom and capitalist freedom. It’s important that people have access to homes (which liberals call private property). It’s bad to have a leech class scalp homes (which liberals also call private property) and use their excess supply of that necessity to make a profit off working class people.
Conflating ideas is an important rhetorical strategy for capitalists that allows people to easily stomach exploitation in the name of basic personal freedoms.