Manufactured? Probably about a few hundred browse this place. There is no conspiracy, just people learning what a stain of a person he is. Don’t defend him, let people vent about it.
From what I recall, it’s not that KW is made to hook the Jemmies, but rather the Jemmies are genetically engineered to find it irresistible. The rise in memes is likely because of the recent Lower Decks episode where Mariner implies she has taken it.