Cult of the Lamb was and still is massively controversial among evangelicals and other extremely religious/Christian people since it's so blasphemous. The falling number of Christians in the US combined with the echo chamber effect on the Internet just (ironically) means all the religious rage doesn't leak out and permeate all of society like it used to.
He's a narcissist surrounded by yes-men, he might genuinely believe that his decisions didn't burn his $44B investment to ashes because as far as he's concerned, that would be impossible.