TIL of GUERRILLA MARKETING and the GREAT MOONINITE PANIC of 2007 : or How a tiny LED sign turned a city upside down.
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On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic.
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