Nothing has really changed. Imagine a typical user. You give them Linux, the user plugs their Blu Ray to watch a movie, distro complains about freedom and DRM, the user throws Linux away.
No one gives a shit about open source philosophy or other esoteric bullshit, people just need to do cool stuff, do their jobs and watch movies. Gnome store is useless. Come back once I can install Photoshop on Linux directly from Adobe Web site.