X runs ‘timeline takeover’ ad promoting anti-trans film

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “” to advertise its new film about “the stories of detransitioners.”

Gerula,

PragerU vs trans bitching … choose your punishment …

Yawnder,

What I hate the most about “X” is that it’s too wide of a net to cast as an ignore filter.

atrielienz, (edited )

This is why they’re losing advertisers left, right, and center.

Invertedouroboros,

This is why they’re losing advertisers left right and center.

Fixed that for you.

yukijoou,

This is why they’re losing advertisers left right and center.

ftfy

Jrockwar,

Yeah no way that anyone who is actually center would be happy with transphobe ads. That’s only the techno-right Elon Musk praisers that believe that because they accept technology, they’re not far right even if they are unaccepting of large swathes of society. Center implies accepting points of view in both sides, which is not compatible with intolerant stances.

Flax_vert,

BuT cEnTrIStS aRe AcTuAlLy NaZiS!1!!1!1

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