I don’t think it will make enough of an impact for Alphabet to actually give a shit but I agree they’re getting out of control with the ads and I think a handful of people will start looking for alternatives. I recently switched from Google to Kagi and I set up Firefox to redirect all YouTube links to Piped lol I think a lot of people are already trying to find alternatives to Google products due to general enshittification but they’re so big I don’t really see it hurting them in any significant way. I would love to see something actually compete with YouTube though tbh. I personally try to use non Google alternatives whenever possible these days