I find fanboyism pretty much a naïve attitude to have. These are large companies that only have one aim in mind, and that is to make as much money as they can out of you. That is not the same as buying into an infrastructure that gives you a comfort zone. All phone companies strife to push people into that comfort zone, where they do not want to change. On that I am guilty as charged.
All in all you spend your money where you feel happier about it. If Apple want to out price their products then people will find alternatives. I never understand this culture of griefing people for having differing comfort zones. There seems to be a lot more emphasis on calling out people buying a bad deal, rather than just educating people on where the good deals are to be had.