I just want to point out that this announcement comes after Nothing phone company announced they partnered with a company that will bridge the two protocols so apple was about to lose their ability to force android images and videos to look like a potato so iPhone users wouldn’t want to leave the apple ecosystem.
This just exactly like when apple decided they were going to be champions of privacy by improving the security on their phones, which coincidentally happened right after a company called cellebrite started selling a product that would allow police to bypass passcodes and fingerprints to access a users data which previously could only be unlocked by the police department paying a fee for each time to unlock a phone.
They will always default to being shitty like any other company treating their users like the enemy until they can’t and then they spin it in their favor.