Ehh, I used to share this take but I think it’s a bit over the top now. There are at least certain vehicle models from other brands that I feel are in the sphere with Toyota, notably the Ford F-150. Used, it tends to be similar or cheaper than the Tundra in price and mostly better features and performance and it gets better fuel economy than the vaunted Tacoma, let alone the Tundra, while being significantly bigger/roomier and I dare say, not much less reliable.