JasSmith,

I also don’t have an issue with paying for default placement. The suit is much broader than that. Google’s anticompetitive conduct has included:

  • Acquiring Competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space;
  • Forcing Adoption of Google’s Tools: Locking in website publishers to its newly-acquired tools by restricting its unique, must-have advertiser demand to its ad exchange, and in turn, conditioning effective real-time access to its ad exchange on the use of its publisher ad server;
  • Distorting Auction Competition: Limiting real-time bidding on publisher inventory to its ad exchange, and impeding rival ad exchanges’ ability to compete on the same terms as Google’s ad exchange; and
  • Auction Manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies.

More details: https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies

They they settled another suit yesterday: https://www.politico.com/news/2023/09/06/states-google-settle-app-store-antitrust-case-00114176

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