Twitter's lost 13% of its daily users and its rebrand has failed

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

rglullis,
@rglullis@communick.news avatar

Can’t you just follow them via one of the mirror instances like bird.makeup?

Thisfox,

Interesting.

Every time I follow a twitter/X link it asks me to log in to read it. Which I cannot do as I never bothered to get one. Is there a way to read those links without an account?

rglullis,
@rglullis@communick.news avatar

bird.makeup is fediverse server software. it creates mirror accounts from twitter users, which means that you can follow twitter accounts from Mastodon (or CalcKey, Pleroma, etc).

You can also just use something like nitter.net to follow and browsing Twitter without an account.

Thisfox,

I don’t have any intention to follow anything, I just want to follow the occasional twitter link.

Plume,

Rebranding Twitter, one of the most recognizable brand on earth, to “X” is not just shooting yourself in the foot, it’s taking a shotgun, aiming at your feet and pulling the trigger.

8BitRoadTrip,

I’m thinking a little higher up and more to the centerline

Hamartiogonic,
@Hamartiogonic@sopuli.xyz avatar

Meanwhile, Reddit is like: “Hold my beer.”

OppositeOfOxymoron,

In related news, Twitter is up to 80% nazi billionaire despot disinformation bots now. Congratulations!

HKayn,
@HKayn@dormi.zone avatar

it is literally how I connect with my niche community on there

And that’s why it’s only 13%

dawa,

And he’s not alone.

I’m on tech Twitter and trying to switch to Mastodon. Unfortunately, the latest news and top content are still on Twitter and I don’t want to be missing out on either of those.

nix, (edited )

A real transition will happen in bursts. I’d love to see stats by interest categories, because I suspect what happens is enough prominent people in some community move at to bring the rest with them, but until that happens there’s no budge.

ijeff,
@ijeff@lemdro.id avatar

A must have browser extension to avoid accidentally adding to their traffic volume: github.com/SimonBrazell/nitter-redirect

cupcakezealot,
@cupcakezealot@lemmy.blahaj.zone avatar

you can use libredirect to include other backends too: libredirect.github.io

detalferous,

It’s certain that of the 120 million that remain, a huge number are bots or spam accounts of some kind. They will be there last “users” to quit the platform. And Elon will be happy to collect ad money to show those bots your ads until the very end.

twinnie,

To be honest, I’ve had a Twitter account for years but didn’t really use it. I would only go on Twitter once every few months. Since everyone’s talking about it now because of Musk I think about it more and use it a little more. Maybe once a week. I wonder if the lost users are being replaced by people like me.

coffeejunky,

For me it’s more the other way around, had a Twitter account for years. Didn’t really use it much, a bit more in the last 2 years. Deleted my account after Elon took over.

at_an_angle,
@at_an_angle@lemmy.one avatar

I only have a Twitter so links are easier to follow.

Venomnik0,

He should start charging the users to make up for the loss ;) (praying and hoping this damn site dies soon)

SNFi,

Well, 13% of daily users is pretty much if 50% are trolls and bots. 🤣

unix_joe,
@unix_joe@lemmy.sdf.org avatar

13% is low, but I guess this shows how resistant to change people are. It’s better to establish a new market (or the first to become popular in a young market) than to try and come along with something disruptive in a mature market.

1984,
@1984@lemmy.today avatar

They call it rebrand but changing a name to something really bad is a rebrand now? Isn’t it supposed to come with different behavior or different style as well?

It’s the same man child running it as before, nothing has changed.

Che_Donkey,
@Che_Donkey@lemmy.ml avatar

That is the same reason I still have Facebook. Although the content i post there comes from their other app IG, there isnt any political garbage on my IG feed to wade through so I still use that.

(i come here for my political garbage fix)

resurrexia,

Interestingly the Facebook algorithm works so well for me it never shows me irl people, or politicians. Only animals, art and news articles (mainly long form editorials from NYT).

Grant_M,
@Grant_M@lemmy.ca avatar

Aww. Bad news for Elon Twitler

  • All
  • Subscribed
  • Moderated
  • Favorites
  • •
  • random
  • uselessserver093
  • [email protected]
  • Food
  • aaaaaaacccccccce
  • test
  • CafeMeta
  • testmag
  • MUD
  • RhythmGameZone
  • RSS
  • dabs
  • oklahoma
  • feritale
  • KamenRider
  • Ask_kbincafe
  • TheResearchGuardian
  • KbinCafe
  • Socialism
  • SuperSentai
  • All magazines
    •