It depends much on the game, environment, people involved.
Npc ai has come a far way and the thrill of playing live with people is a real competition. And its only just started to get good enough to intimidate social/emotional behavior.
massive realistic single player historic events, like battlefields - yay
the social aspect of social media and online comments - nah
front and helpdesk assistants, maybe even a certified therapist ai - yea