Sadly, it’s another hustle. If you spend enough time on YouTube, Facebook, Instagram, and TIkTok, you may see ads for “business opportunities,” which include a bunch of ways to spend lots of wasted time on things that will supposedly give you “passive income”. A lot of them consist of stringing together crude tools to supposedly run a business without actually running anything. For instance, you can learn how to set up a business on Amazon where someone else manufactures your products and Amazon stores and ships them, and supposedly you’re now a business owner. Obviously, it doesn’t work.
One version of this is becoming a “published author” by having stuff written either by ChatGPT or what are essentially slaves in the global south, and then self-publishing it as ebooks on Amazon.
Again, there’s no real money or sense of accomplishment, but people are desperate, and so people try it.