The reality of the matter is pretty bleak too. They are going to get these LLMs refined by having them submit articles that human editors will fix up for publish, and likely be used to edit and tweak human writers. I imagine the end goal will be an LLM that just goes on autopilot.
Which if you are a publishing business must sound amazing. I struggle to see why any reader will care though since the machines will have no actual interest or ability to care about the material they are writing and editing about. We need the human element that actually cares about this stuff.
Nobody cares about a list of Star Wars movies to watch the series chronologically. What we want is a fan to argue why "their" order is the correct one. That actually we can skip episode one, go to this special cut made by Topher, and then... Like that is why we read, not for random lists but for actual content.