It’s not laziness per se. It about the barrier for entry being too high. If they wanted to enter (as you did) they would find a way (as you have). However most people have other higher priorities and don’t really know if they want to enter so they do nothing. If the entry barrier is lowered (maybe by adding helpful pic/vid explaining how it works/where to go, a platform walk-through, people/celebs/influencers talking about their experiences, simple sign up requirements, easy searching, etc.) many more people would easily come in as it’s wouldn’t be as confusing to join.