[Analysis] The Myth of the Latino Vote and What Newsrooms Must Learn From 2020

In 2016, when it became clear that Donald Trump would become president, media outlets across the U.S. were blindsided by the results. They pledged to do better representing the larger communities that make up America. That included conservatives, those in rural areas (a complex group on its own) and, yes, Latinos.

Four years later, though Trump did not win reelection, former Vice President Joe Biden’s narrower margin of victory in spite of polls predicting a landslide have media outlets asking similar questions all over again. The increased percentage of Latino voters for Trump in particular caught many off guard. How could pollsters get it wrong again? And is the media, and a lack of diversity in newsrooms, part of the problem?

Last time around, a national publication made a show of announcing it was expanding its coverage teams and hiring people that brought those unique perspectives. I applied for a spot to cover immigration even though I knew that coming from a smaller newspaper, it would be a long shot. Still, if it was serious about diversifying the newsroom, I thought, I had a chance.

I’m a first-generation immigrant, born in Ciudad Juárez and raised across the border in El Paso, in a middle-class family. While my dad had been an engineer in Mexico, he became a life insurance salesman when we emigrated, then a truck driver, something he is still doing in his mid-60s. There’s no 401(k) for him, there’s no deep savings account or a fully paid mortgage.

When I applied for the position, I had been an immigration reporter for about a decade; I had experience writing about immigrants and refugees from a dozen countries. Spoiler alert, I didn’t get the job, neither did another person of color.

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