Can confirm. My wife and I pay about half for a shared account so our nieces can watch bluey and whatnot. We, their parents, and their grandma also get the rest of the content as a bonus, and everyone else chips in a little for the price too.
If they started limiting streaming like Netflix is doing, it suddenly wouldn’t be worth the cost anymore. But as long as we have 5 adults with jobs splitting the bill, it’s really not that bad.