There is an argument to be made that competitive players will be more invested in the game so will be more inclined to purchase this stuff. I think that’d be a stupid argument, but it could be made.
The real issue is that this kind of thing has become a plague on gaming. You can’t just buy a game anymore (with a rare few exceptions, like Baldur’s Gate 3) and get all the content. They nickel and dime you for anything you might want. I wish we could go back before Pandora’s Box was opened, but we can’t. We can try to reduce the damage by not participating in this and calling it out for being particularly bad.