Yup Ubisoft, Epic, EA, Acti-Blizzard,etc and 99% of mobile game makers are decades into conditioning people to accept this shit.
First DLC, then microtransactions, in-game currencies, live service games, item shops, NFTs, ads, while releasing incomplete copy-paste games so now the apology letter, day 0 patch and promise of a roadmap for a shitty unoptimized new game is part of the experience.
Fuck these companies, we need to support the AA companies, the indie developers and a very few still decent studios who are against this bullshit.