I think I watched that video. Ducati Panigale vs a GSX-R?
Not just about dick waving. The Ducati was prettier and Italian.
From what I know of cars, that means it was more reliable than something Japanese, because they replaced breakdowns and technical issues with temparement and character. Because humans are irrational, that's not unlikely to cause the user to anthropomorphise their overpriced but technically flawed vehicle. ("She sometimes gets stuck in 3rd, you need to be gentle.")