Look at the front page. You can't even join unless you know someone, to recover your password you need to send an email, and the most upvoted post has 500 votes.
I mean, the about section has a philosophy section which likely took longer to write than was taken designing the website, and one of the top posts is about how they're going reorganise everything into their equivalent of subreddits. What's the point if you only have 100 users?