Exactly on the last point, but not the different services bit. Operate at a loss while in customer acquisition mode and gain exposure. Then adjust cost. You seem to get it, but I don’t get how you understand that but don’t also see why it is not sustainable to operate at a loss forever. So you need to gain customers and or increase cost per sub.
As for many services… DTC kind of fucked things up. Bundles gave users way too much and resulted in perceived bloat or over pay, but the model did allow cheaper costs to get it all, and security of more stable subscriber numbers. In the past all TV providers did was make and provide content to cable providers to distribute. Cable providers did the distribution infrastructure, stb, and billing and marketing of the bundle. Now each TV provider must handle their own marketing, billing, app development, etc. That’s a bit more cost per TV provider. DTC and steaming could only remain cheap if cable subs stayed strong. If cable subs drop that revenue needs to be made up on the streaming service. I predict digital streaming bundles will make a come back, but not sure if cable providers, digital provides like a fubo, or someone else will offer the bundles. Bundles should offer lower cost to customer and provide more stable revenue to streaming providers and hopefully can be a win win for both.