That’s fine. Cancel your subscription. But Disney+ operates at a loss. A way to cut that loss is get more subscribers and or increase cost. I imagine they are going to be calling the bluff to see which of the PW sharers actually cancel vs those that stay and end up with converting recipients of sharers as new customers. But it’s naive to say that these companies, which I agree don’t deserve a lot of sympathy, are struggling to figure out how to operate a profitable streaming business. But folks want to have there cake and eat it too, don’t pay for the service but have unfettered access to the content.
A price increase and reduced marketing expenses helped improve the performance of Disney’s streaming unit from January through March. The division ended the quarter with an operating loss of $659 million, compared with $1.1 billion in the prior quarter.