I do not get the rush. He’s clearly not thought any of it out, which is obnoxious by how piecemeal the rollout was.
The second largest market for Twitter is Japan. The legal entity for it in Japan is Twitter Japan. So, seems like they’d charge it to X Japan, right?
Well, no. Because the trademark for X Japan is owned by the very famous over here rock band X Japan. One of the founding members, Yoshiki, already tweeted in English and Japanese that the name is trademarked. So what are they going to call it? ¯_(ツ)_/¯ That’s something so basic even a rudimentary Google search would have said the name was unavailable in the second largest market, but Elon couldn’t even be bothered to have any of the grunts still stuck working for him look into the actual logistics of using the name he’s stuck on.
The only reason I can think of that’s not Elon’s manic drug bender wearing off of the idea I’ve seen floating around that he’s trying to force through the face charge to get out of legal and contractual problems by making it so “Twitter” as a compact doesn’t exist so greed not on the hook for any payments Twitter owes. At this point, both ideas seem just as likely.