Notice the overlap and contradictory ideologies. It’s often not even the specifics of what they are slinging, it’s the group. Being accepted, celebrated, getting to be part of a social scene, that is a common motivation for these societal outliers.
Isis has done an excellent job with their PR campaign. Their videos are all in 4k and high quality, of course it appeals to a disenfranchised young man that probably doesn’t feel like he has anywhere to turn.
What’s sad is it seems to have worked but isis all but doesn’t exist anymore, it’s just left over shit from their height. I bet he just googled how to join isis and was directed straight to the fbi lol.